Producers of made-in-Ghana items have been urged to leverage analysis to assist them break onto the cabinets of Ghana’s largest supermarkets.
Michael Kottoh, the Managing Associate of Konfidants, whose organisation has carried out analysis into the retail business over time, stated Ghanaian producers can establish gaps out there they will fill utilizing analysis.
That is particularly so given the disruption of provide chains following the coronavirus pandemic, resulting in a drop in international items in some main supermarkets.
Talking through the on-air collection of the Citi Enterprise Pageant, Mr. Kottoh stated the disruptions within the international provide chain may current alternatives for Ghanaian producers.
“Native producers can take a look at the analysis we’ve finished, they will take a look at the product classes the place we’ve seen a serious drop in international manufacturers, and so they can method the supermarkets and try to do a deal.”
At the moment, 31 p.c of products in chosen supermarkets in Accra are made in Ghana.
Apart from alternatives, Mr. Kottoh famous that small native retail outlets may very well be dealing with competitors from bigger retail chains.
It is because the most important retail chains may franchise their manufacturers to smaller, native operators.
“If this occurs, what we’re going to see is a really attention-grabbing pattern the place the large retailers start to take out the Ghanaian-owned small shops,” Mr. Kottoh stated.
The fourth week of the #CitiBusinessFestival will deal with shopper markets.
Mr. Kottoh spoke on understanding the dynamics of the Ghanaian retail area.
ABSA Financial institution is the primary sponsor of the Citi Enterprise Pageant 2022 and is supported by MTN Momo and MTN Enterprise, IT Consortium and the Ghana Funding Promotion Centre (GIPC) and GIRSAL.